by Jeff Slater | Jun 19, 2022 | Marketing Advice, Marketing Books
What Job Does A Milkshake Do for Consumers? A few years ago, the late Harvard professor Clay Christensen wrote a great book, Competing Against Luck. He tells a thought-provoking story about McDonald’s and milkshakes to demonstrate the point that consumers...
by Jeff Slater | Jun 5, 2022 | Interesting Brands, Marketing Books
Jesse Cole and his Savannah Bananas – lessons in fans first. Almost every business wants fanatic fans who will share their story with a rabid-like passion. In Jesse Cole’s new book, Fans First, he provides an invaluable lesson to learn about someone who...
by Jeff Slater | Apr 19, 2022 | Marketing Books
I stopped reading most business and marketing books several years ago as I found that most of them had little to say that was novel or fresh. The authors would repeat the same things with an emphasis on a small insight or would take a nuanced idea and shine a very...
by Jeff Slater | Oct 26, 2021 | Marketing Books
How can removing friction get people to adopt something new? In David Schonthal’s new strategically thoughtful book called The Human Element, he attacks the deep assumption of most marketers, innovators, executives, activists, or anyone else in the business of...
by Jeff Slater | Oct 5, 2021 | Marketing Books
Dorie Clark asked this wonderfully provocative question during a recent podcast about her new book called The Long Game. She was speaking with Douglas Burdett from The Marketing Book Podcast. We all have finite energy and limited resources. If we focus our efforts on...
by Jeff Slater | Aug 1, 2021 | Marketing Books
How do companies ensure that the best marketing ideas can surface and there isn’t a penalty to challenge conventional corporate wisdom? Do you work in a psychologically safe workplace or a fear-based environment? A psychologically safe environment allows: Direct,...
