by Jeff Slater | Mar 14, 2021 | Marketing Books
Can you hold two opposing ideas in your mind at the same time? Polarity thinking is a way of framing the world and the issues we face from a new view. Barry Johnson brings these ideas to the forefront, and you can learn more about his work in his third book called...
by Jeff Slater | Feb 21, 2021 | Marketing Advice, Marketing Books
Martin Lindstrom is a brilliant Danish marketing author and thought leader whose writing and unconventional approach to business inspire me. He is the founder and chairman of Lindstrom Company, a business and culture transformation group, operating across five...
by Jeff Slater | Feb 16, 2021 | Branding Issues, Marketing Books
A guest post from Minter Dial a leader in branding, leadership, and transformation. We met through LunchClub.ai If I sell shampoo, conditioner, or widgets, do I need to have a bigger purpose? If you’re in marketing, you’ll know how commonplace it is to...
by Jeff Slater | Feb 14, 2021 | Marketing Books
Tim Ferriss knows Oprah. Mark Schaefer does not. What Cumulative Advantage did Tim have, if any? This question sparked my friend Mark to start percolating ideas for his new book called Cumulative Advantage. Tim Ferriss is best known for is his...
by Jeff Slater | Jan 17, 2021 | Marketing Books
Erich Joachimsthaler tells the story in his new book, The Interaction Field, about transforming brands and businesses. He describes an interaction field that goes beyond selling products or creating a community. In his framework, the best companies are nurturing all...
by Jeff Slater | Dec 15, 2020 | Marketing Advice, Marketing Books
Pick one you hate the most. (Hint: I hate the annual performance review). The smell of trash and rotting garbage on a hot summer day.Nails scratched on a chalkboard while you are strapped into a chair. Annual performance reviews. Can you think of a more worthless...
