by Jeff Slater | Oct 27, 2020 | Marketing Advice, Marketing Books, Marketing People
Although the photograph above appears to be a real person, she is an example of synthetic media. This woman does not exist. I am a long-term student of communications. When I heard the term synthetic media it made my teeth hurt. Synthetic media? Is that fake news?...
by Jeff Slater | Sep 24, 2020 | Marketing Advice, Marketing Books
My brother Mitch recently interviewed Guy Raz on his podcast, Financially Speaking. Lucky Mitch. Mitch is a Senior Vice President at UBS and has always loved radio, broadcasting, and performance. Over the years, Mitch got to work with Larry King, Howard Stern, and...
by Jeff Slater | Sep 20, 2020 | Marketing Advice, Marketing Books
When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...
by Jeff Slater | Sep 13, 2020 | Marketing Books
Dan Heath has written another terrific book called Upstream. He and his brother have co-written several excellent books, including Switch, Made to Stick, Decisive, and The Power of Moments. His new book deals with a challenge I observe in most businesses. Companies...
by Jeff Slater | Aug 23, 2020 | Marketing Advice, Marketing Books, Marketing People
I recently listened to Aaron Ross’ book Predictable Revenue. Two smart colleagues mentioned it to me, and it piqued my interest. By the way, this was my first experience listening to a book on tape. I’m old school and usually like to hold a book in my hand....
by Jeff Slater | Jun 28, 2020 | Foodpreneurs, Marketing Advice, Marketing Books, Marketing Start Ups
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
