by Jeff Slater | Oct 21, 2018 | Marketing Advice, Marketing Books, Marketing People
A new book by Jay Baer called Talk Trigger focuses on one of the most underutilized marketing strategies – harnessing word of mouth. His research indicates that at least 20% of all purchases occur from word of mouth marketing. Word of mouth as a marketing discipline...
by Jeff Slater | Oct 9, 2018 | Branding Issues, Marketing Advice, Marketing Books
When my friend Lars handed me, a book called Factfulness by Hans Rosling, I didn’t realize how little I knew about world facts. Things like people escaping poverty, schooling for women and even mortality rates in third-world countries tend to be significantly more...
by Jeff Slater | Apr 29, 2018 | Branding Issues, Marketing Advice, Marketing Books
Over and over again one idea has proven invaluable to marketers who struggle with pricing. Good. Better. Best. One of the thought leaders on this topic is William Poundstone who wrote Priceless: The Myth of Fair Value. Poundstone, an MIT professor, created a framework...
by Jeff Slater | Apr 17, 2018 | Branding Issues, Marketing Advice, Marketing Books
Tobi Lüke, the founder of Shopify, has a beautiful expression he uses in talking about relationships. The trust battery It is charged at 50% when people are first hired and over time, the trust battery is charged or discharged as you either deliver or fail to live up...
by Jeff Slater | Feb 25, 2018 | Marketing Advice, Marketing Books, Marketing People
In a recent interview, David Horsager, CEO from The Trust Edge Leadership Institute spoke about a survey conducted with 6,000 employees across different businesses and countries. Why are some leaders able to steer their team in the right direction with a steady hand...
by Jeff Slater | Jan 18, 2018 | Marketing Advice, Marketing Books, Personal Stories
James Altucher is a writer, podcaster, and wonderfully strange entrepreneur. I read his books, listen to his podcast, and he makes me think about a lot of stuff related to business, marketing, and life. There are two words that sum up his philosophy, choose yourself....
