by Jeff Slater | Sep 24, 2023 | Marketing Advice, Marketing People
Embracing Failure: The Unexpected Power of a “Failure” Section on Your Resume Do you have a failure section of your resume? In a world driven by success stories and triumphant narratives, it might seem counterintuitive to suggest that including a...
by Jeff Slater | Apr 16, 2023 | Marketing Advice, Marketing People
Remarkable Marketers I Admire for Their Curiosity, Creativity, and Commitments I like to keep a list of marketers I learn about from podcasts, interviews, articles, or tv profiles. They stand out because of their creativity, curiosity, and commitment to solving...
by Jeff Slater | Feb 15, 2023 | Marketing Advice, Marketing People
Why Every Marketing Leader Needs a Certified Professional Coach and what to say to convince your boss to pay for their services. There’s no denying that the past several years have changed the face of marketing leadership. Whether you’re navigating the...
by Jeff Slater | Nov 16, 2022 | Marketing Advice, Marketing People
When I read on LinkedIn that a young woman from Wilmington, NC had created a “cake resume” and sent it to Nike, it made me want a slice. I love attention-seeking gimmicks that break through the daily blah. Resumes are still necessary and relevant yet rarely gain...
by Jeff Slater | Aug 21, 2022 | Marketing Advice, Marketing People
What Hiring Managers for a Marketing Job Want to Hear and Observe Having hired dozens of marketers in my career, I thought I’d share my perspective on how to interview for a marketing job. My purpose is to share a little bit of wisdom from the other side of the desk...
by Jeff Slater | Jun 16, 2022 | Marketing People
I am working on a project where I get to interview the top-level Chief Marketing Officer from many of the world’s largest companies and best-known brands. We get to chat for thirty minutes, and, from my conversations, I have picked up five key attributes of...
