by Jeff Slater | Mar 28, 2019 | Marketing Advice, Marketing People
I watched the HBO documentary about Elizabeth Holmes and the Theranos debacle. The Inventor: Out for Blood in Silicon Valley was inspired by John Carreyrou’s Bad Blood expose in The Wall Street Journal. This was a powerful blood story with an important lesson for...
by Jeff Slater | Feb 28, 2019 | Marketing People, Personal Stories
I have always admired Bill and Melinda Gates. Not because they are zillionaires but because they have worked hard at their second act with dignity and grace. Their work in Africa to help prevent malaria is legendary. Melinda Gates recently mentioned in an interview...
by Jeff Slater | Feb 26, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
What if instead of buying a plastic bottle of soap, dishwashing liquid or laundry detergent, you got a refill delivered to your front door? And what if that product was made without harsh chemicals but was still effective at cleaning? Say hello to cleancult. They want...
by Jeff Slater | Feb 21, 2019 | Marketing Advice, Marketing Books, Marketing People
I heard an excellent story on Jay Baer’s podcast called Talk Triggers about the power of word of mouth. A Clifton, New Jersey oral surgeon, has built a remarkable business. He is a competent oral surgeon but doesn’t do his job demonstrably different from others in his...
by Jeff Slater | Feb 10, 2019 | Marketing Advice, Marketing Books, Marketing People
A guest blog by Pamela N. Danziger, author of Meet the HENRYs: The Millennials that Matter Most For Luxury Brands The luxury market is undergoing a radical transformation. The traditional pillars of marketing luxury brands around status and exclusivity have given way...
by Jeff Slater | Jan 31, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
1. Every company tries to do too much. Do less. Become more focused. Go deep into one industry or serve a narrow set of consumers or customers. Say no to tangents that distract you and your organization. 2. Dig deeper into understanding what business you are in. Are...
