by Jeff Slater | Dec 30, 2018 | Marketing People, Personal Stories
My brother Mitch has an addiction. Fortunately, it isn’t drugs or anything evil. He can’t get enough Bruce Springsteen. Since he was a teenager, Mitch loved the music and lyrics from one of America’s great music legends from our home state, New Jersey. When I say...
by Jeff Slater | Nov 29, 2018 | Marketing Advice, Marketing People
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on seven habits of highly effective people, I looked at his list from a marketer’s perspective. This list isn’t exhaustive, just...
by Jeff Slater | Oct 21, 2018 | Marketing Advice, Marketing Books, Marketing People
A new book by Jay Baer called Talk Trigger focuses on one of the most underutilized marketing strategies – harnessing word of mouth. His research indicates that at least 20% of all purchases occur from word of mouth marketing. Word of mouth as a marketing discipline...
by Jeff Slater | Oct 18, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
Joe wondered, “How could you put a bottle of wine through a flat mailbox slot if shipped to you from a winery?” The flat wine bottle was designed by Garcon Wines when wine lover Joe Revell joined an online wine club with his friends; they soon became frustrated...
by Jeff Slater | Oct 7, 2018 | Branding Issues, Marketing Advice, Marketing People
“What you seek is seeking you.” Rumi Several years ago, my friend Derrick Daye was sitting on an airplane coming back from Toronto after attending another boring marketing conference. In his past, Derrick worked for global advertising agency Saatchi & Saatchi. He...
by Jeff Slater | Sep 23, 2018 | Branding Issues, Marketing Advice, Marketing People
In a remarkable podcast with Krista Tippett and Seth Godin, Krista read from one of Seth’s blog posts about the questions to ask before you start a new venture. There are some magical marketing lessons in these questions that they discussed. Four questions worth...
