by Jeff Slater | Sep 13, 2018 | Marketing Advice, Marketing People, Personal Stories
A senior sales executive shared with me her top tips for leading a sales organization. She has worked in a range of industries and had a successful career at the frontline selling products from tacos to technology. Having sold hundreds of millions of dollars of goods...
by Jeff Slater | Sep 6, 2018 | Marketing Advice, Marketing People
The difference between a micro-manager and a skilled manager is as wide as the Grand Canyon. The micro-manager second guesses everything, whereas a skilled manager tries to set up guardrails and rules. The micro-manager wants to make decisions for their direct...
by Jeff Slater | Aug 23, 2018 | Branding Issues, Marketing Advice, Marketing People
I’m a bit fed up with people telling me how much marketing has changed. So many people are drinking the Kool-Aid and guzzling misguided information. Yes, I know that: Tactics have changed. Technology has changed. Timelines have changed. The Basics Haven’t Changed. Our...
by Jeff Slater | Aug 12, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
When I first learned about a company selling wine condoms, I wondered who needs a condom soaked or scented in wine? And what would the alcohol do to the product? But as I read further about this startup, I realized that this company had come up with a novel method to...
by Jeff Slater | Jul 1, 2018 | Marketing Advice, Marketing People, Personal Stories
A Balance Sheet of Human Equity Fifteen years ago, I was interviewed to be the President of a well-known specialty Jewish bakery company called Manischewitz. The job was in New York, and I was living in North Carolina. By happenstance, my father’s college roommate,...
by Jeff Slater | Jun 28, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
In a recent interview, Zip Recruiter’s CEO and founder Ian Siegel said that they eliminate features on their website that aren’t used by more than 50% of their users every year. Their goal is to enhance their customer’s experience. They don’t want to lose sight of...
