by Jeff Slater | Jun 24, 2018 | Foodpreneurs, Marketing Advice, Marketing People
In 1979, I bought my first 5-gallon container of 5-fold pure Madagascar vanilla from David Michael, a flavoring company in Philadelphia started in 1896. This high-quality vanilla was one of the secret ingredients in making Rachel’s Brownies, the sinfully delicious...
by Jeff Slater | Jun 10, 2018 | Foodpreneurs, Marketing Advice, Marketing People
When Maggie Kane was a young girl, she had a passion for helping others. She wondered why was she so fortunate to have an abundance of healthy food while others in her community could go to bed hungry. She loved to volunteer as a child with her mom at soup kitchens or...
by Jeff Slater | May 31, 2018 | Marketing People
The curious marketer notices that both sparkling wine and flavored seltzer are growing by leaps and bounds. She sees patterns and trends where others see disparate data points. Connecting dots is part of her daily routine as she observed unexpected occurrences. Why...
by Jeff Slater | May 10, 2018 | Marketing Advice, Marketing People
Janice was a remarkable business leader who understood the power of no. She had created two businesses that were both successful and sold for a significant multiple. She had a brilliant head for marketing and key to it was her willingness to say NO when opportunities...
by Jeff Slater | May 8, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Last year, a client asked me to help them market a product that they believed everyone would buy. After several hours of discussion, I convinced him to give up that dream. I suggested instead of EVERYONE, let’s focus first on SOMEONE. We worked together to figure out...
by Jeff Slater | May 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Amazon knew in the early years that making buying easier is essential to long-term success. They created and patented 1-Click checkout in September of 1999. Although the patent has expired and had to withstand challenges, it is emblematic of Bezos’ marketing genius...
