by Jeff Slater | Apr 22, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1978, clinical psychologists Pauline Clance and Suzanne Imes coined the phrase imposter syndrome. It is a pattern where people doubt their accomplishments and have an internal fear of being seen as a fraud. Early research focused on women, but this syndrome affects...
by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
by Jeff Slater | Apr 5, 2018 | Marketing People, Marketing Start Ups
How do you find an opportunity in a crowded marketplace like toothpaste? When Craig Dubitsky went to The University of Rochester, he had a wild passion for music. He also opened a campus restaurant, started a trucking company helping students move, sold custom...
by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
by Jeff Slater | Mar 22, 2018 | Interesting Brands, Marketing Advice, Marketing People
You can market a product by making up a story and screaming it to a disinterested audience. Or, like UR Bath & Body, you can hire women in crisis to be part of your workforce and create a meaningful WHY behind your brand. Marketing doesn’t need to focus on the...
