by Jeff Slater | Mar 22, 2018 | Interesting Brands, Marketing Advice, Marketing People
You can market a product by making up a story and screaming it to a disinterested audience. Or, like UR Bath & Body, you can hire women in crisis to be part of your workforce and create a meaningful WHY behind your brand. Marketing doesn’t need to focus on the...
by Jeff Slater | Mar 11, 2018 | Marketing Advice, Marketing People, Marketing Start Ups
How do you shake up an industry that is over 100 years old? Probably with a POP. John Wise and Wombi Rose became best friends at Webb Institute, a private engineering institute in Glen Cove, NY. Participants in their program at Webb earn a degree in naval architecture...
by Jeff Slater | Feb 25, 2018 | Marketing Advice, Marketing Books, Marketing People
In a recent interview, David Horsager, CEO from The Trust Edge Leadership Institute spoke about a survey conducted with 6,000 employees across different businesses and countries. Why are some leaders able to steer their team in the right direction with a steady hand...
by Jeff Slater | Feb 22, 2018 | Marketing Advice, Marketing People
In a podcast called Convince & Concert with Jay Baer about Social Media called Social Pros, there was a fascinating conversation with Joey Coleman, Chief Experience Composer at Design Symphony. Joey runs a consulting firm focused on customer retention. In the...
by Jeff Slater | Feb 20, 2018 | Interesting Brands, Marketing Advice, Marketing People
There is only one valid definition of business purpose: to create a customer… Because it is its purpose to create a customer, any business enterprise has two — and only these two—basic functions: marketing and innovation… Peter Drucker, Legendary Management...
by Jeff Slater | Feb 18, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1970, my father told me that I needed to get a job to help pay for gas and insurance on my new car. I planned to buy a car with my bar mitzvah money. In his understated way, Dad was trying to teach me a lesson about appreciating the value of money, hard work and...
