by Jeff Slater | Dec 7, 2017 | Marketing People, Personal Stories
Of all the challenges marketers face, getting the attention of their target audience is the most difficult task. The increase in distractions, demand on our time and noise in the marketplace is deafening. How can you stay relevant and valuable? You know customers are...
by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
by Jeff Slater | Nov 26, 2017 | Foodpreneurs, Interesting Brands, Marketing People
In the 1980’s, I reached out to Ben Cohen to see if he would like to make a Rachel’s Brownies Ice Cream. My wife and & I owned Rachel’s Brownies, a wholesale bakery from 1975-1989. Ben Cohen is the Ben, from Ben & Jerry’s Ice Cream fame. It sounded like a...
by Jeff Slater | Nov 23, 2017 | Marketing Advice, Marketing People, Personal Stories
I get to speak to lots of students and young marketing professionals working their way through their career. People associate me with the business of marketing, so I get emails and calls from friends, family, and friends of friends – can you give my...
by Jeff Slater | Nov 17, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Experiential marketing is an important approach to bring a brand to life and to create an emotional bond. Imagine going into a shoe store who doesn’t sell shoes. Instead, you can try on every style and type available and experience the brand. But if you want to buy,...
by Jeff Slater | Nov 8, 2017 | Branding Issues, Marketing Advice, Marketing People, Personal Stories
I watched an older man buying a huge, heavy bag of dog food at the grocery store. As he struggled to get the bag in his cart, a younger employee came by to help him put the bag in his cart. He checked out in the same lane as me, and I asked him how often he buys that...
