by Jeff Slater | Nov 1, 2017 | Marketing Advice, Marketing People
Many organizations struggle getting sales and marketing aligned and moving in the same direction. It is as if they are both in two separate boats with their oars taking them to different places. My advice don’t row alone. How can you strive to alter this classic...
by Jeff Slater | Oct 18, 2017 | Marketing Advice, Marketing Books, Marketing People
I met Tom Fishburne when we worked together to do some unconventional ads for a conventional industry. Tom, the Marketoonist, is a brilliant marketing professional who has been drawing cartoons on the back of his Harvard Business School case studies. His illustrations...
by Jeff Slater | Oct 16, 2017 | Interesting Brands, Marketing Advice, Marketing People
Five years ago, I had a meeting with Gary Vaynerchuk to invite him to speak at a marketing conference for wine marketing professionals. We spoke of the attendees, their challenges and the opportunity to help them on their journey. He told me a story about...
by Jeff Slater | Oct 11, 2017 | Marketing Advice, Marketing People
Marketers who are successful have several habits in common that help them achieve the goals of their organization. These aren’t complex ideas, but they consistently practice these behaviors. Understand the goal– They begin with the end in mind so that they don’t jump...
by Jeff Slater | Oct 9, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Imagine two entrepreneurs starting out on similar paths. One has a story to tell about a personal experience that brought her to the idea while the other is just looking to make money. Which do you expect will get the social currency to succeed? The Giving Keys has an...
by Jeff Slater | Sep 29, 2017 | Marketing Advice, Marketing People
In a world with so much data at your fingertips, marketers need to learn how to extract insights from numbers. If you only believe the data, you might think all 60-70-year-old men who live in England, are wealthy, like music and enjoy dressing up are the same...
