by Jeff Slater | Jul 31, 2017 | Branding Issues, Marketing Advice, Marketing People
For the last ten years, I believed websites were on life support. I still believe that in the near term, this marketing platform will die. People visit websites to learn or buy something. No one wants to go through a tedious website filled with information that isn’t...
by Jeff Slater | Jul 24, 2017 | Foodpreneurs, Marketing People, Marketing Start Ups
When Gail Becker’s young boys received a diagnosis of having celiac disease, she started to purchase every gluten-free product in sight. The problem she found was that they still were laced with fat, sugar and often unhealthy ingredients. She became inspired to create...
by Jeff Slater | Jul 17, 2017 | Foodpreneurs, Marketing Advice, Marketing People
Ellen Bennett was a nineteen-year-old cook working in Mexico and attending culinary school. She got an inspiration to create amazing apparel for chefs. Today her LA based business focuses on creating high-end durable aprons, chef gear, and other kitchen fashion. And...
by Jeff Slater | Jul 7, 2017 | Branding Issues, Marketing Advice, Marketing People
Nick Woodman, the founder of Go Pro, didn’t want to make a billion dollars. He wanted to watch himself fly through the surf with a camera strapped to his surfboard. His passion was to be able to share his experience but from a new and exciting angle. He was the chief...
by Jeff Slater | Jul 5, 2017 | Marketing Advice, Marketing People
Imagine a company that takes surplus goods like military tents and parachutes, employs veterans and sells stylized handbags, tote bags, travel bags, messenger bags, duffels and gives back 10% of their profits to this community. Let’s salute Sword & Plough and the...
by Jeff Slater | Jun 14, 2017 | Marketing Advice, Marketing People
When you glance at a magnificent vista with a wide-angle lens on your camera, you see mountains, lakes, forests and blue sky. When you glance at the same magnificent vista with a telephoto lens, you might only notice the leaves on the tree. Marketers need to strap on...
