by Jeff Slater | Jun 12, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I have been fortunate to have worked with some extraordinary entrepreneurs in my career. Some were short-term projects like working with Ben Cohen from Ben & Jerry’s when we made a Rachel’s Brownies Ice Cream together. Another was with digital...
by Jeff Slater | Jun 5, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Oh, joy, another coffee brand. But this is not just another coffee brand. The owner was smart to create a brand position that requires him to filter his marketing (and his coffee) by making the powerful promise that Death Wish Coffee is the world’s strongest coffee. ...
by Jeff Slater | Apr 12, 2017 | Marketing Advice, Marketing People
A student from NC State asked me for some advice about becoming a marketing professional. We talk about my career and the twists and turns I experienced. When I learned that this rising senior had a summer marketing intern program at an insurance company, I gave him...
by Jeff Slater | Apr 10, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
It is so easy to be disappointed by a brand’s inconsistent behavior. Their ads say one thing but your experience is the opposite. But I notice when someone cares about their brand. How closely are you paying attention? Trust, promises, and details matter. Trust,...
by Jeff Slater | Apr 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I meet a lot of entrepreneurs who are confused. Some are running lifestyle businesses that would stop without them. They tend to be undercapitalized, and the company runs them. I like to ask them if they are trying to run a lifestyle versus growth business? Others are...
by Jeff Slater | Mar 31, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
When Jules wanted to open a coffee shop, she knew that it had to be different. It needed an edge. In fact, she needed to be close to the edge to avoid the humdrum, dull, boring center. Her approach was to create a coffee shop built around business networking. The...
