by Jeff Slater | Mar 31, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
When Jules wanted to open a coffee shop, she knew that it had to be different. It needed an edge. In fact, she needed to be close to the edge to avoid the humdrum, dull, boring center. Her approach was to create a coffee shop built around business networking. The...
by Jeff Slater | Mar 27, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
When John Willard Marriot started his business with his wife Alice in 1927, they sold frosted mugs of root beer. It was summertime and hot in Washington, D.C. They added food, and for thirty years they ran a series of restaurants. The Marriott’s didn’t open...
by Jeff Slater | Mar 22, 2017 | Marketing Advice, Marketing People, Personal Stories
This past week, I got to speak at NC State to 350 students. The class was an Introduction To Marketing, and it was a real privilege and pleasure to share my Ten Simple Lessons about Marketing presentation. After the class, about a dozen students came up to the front...
by Jeff Slater | Mar 1, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
How would you create a Costco for millennials? 3-year old startup Boxed is like a warehouse club in your pocket. For those who don’t want to spend hours shopping, download the app and pick what you need and the products arrive at your door within a day or two. Often...
by Jeff Slater | Feb 22, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I had the privilege to visit and meet with several non-profit organizations this past week to offer some marketing advice and counsel. I left each conversation with more insight, inspirations, and ideas from the remarkable work that they create on a shoestring budget....
by Jeff Slater | Jan 18, 2017 | Marketing Books, Marketing People
A recent article in Harvard Business Review challenged some of my thinking about consumers’ connections with brands. Are consumers loyal to your brand or have they just formed deep habits? Habits versus loyalty – what makes a customer come back? Is customer loyalty...
