by Jeff Slater | Jan 9, 2017 | Marketing Advice, Marketing People
Melissa and Doug started a toy company twenty-five years ago, with virtual no money or a big idea. Melissa had worked in finance, and Doug worked as an assistant to the president in another business. When they met, they knew they wanted to do something with their...
by Jeff Slater | Jan 6, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Offices can be one of the most difficult places to get work done. Seems counterintuitive, but you know it is true that most offices are dysfunctional. Jason Fried, the CEO at Basecamp, the Chicago-based software company has several excellent ideas that his company...
by Jeff Slater | Dec 30, 2016 | Interesting Brands, Marketing Advice, Marketing People
Over the last few years, I have written over 700 blog posts covering many marketing topics. I learn by writing and researching all types of businesses and find inspiration in many places. Blogs can be like marketing gifts, especially when they are wrapped with a bow....
by Jeff Slater | Dec 21, 2016 | Interesting Brands, Marketing Advice, Marketing People
In 2003, two Australian mates, Travis Garone and Luke Slattery were having a quiet beer in a pub and started to comment on fashion trends. Where have all the mustaches gone, they wondered? Inspired by a friend’s mother who was doing a fundraiser for breast cancer,...
by Jeff Slater | Nov 28, 2016 | Marketing Advice, Marketing People, Personal Stories
My best friend sent me a digital version of a Super 8 movie we made in 1972 along with another close friend. It was my film debut and like time-traveling back to my high school days. (or daze). It was called The Fate of Elan and was so sophomoric, silly and creative,...
by Jeff Slater | Nov 18, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When Andrea Sreshta and Anna Stork were challenged to come up with a product to help the Haitians immediately following the earthquake, a light bulb went off. Food, water, and shelter were the obvious areas that help was needed. But what about light? How could they...
