by Jeff Slater | Nov 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People
Sheila sells a gluten-free breakfast product line through her website to a community of consumers worried about their diet. From granola, pancake batter to baked goods, her mailing lists has grown to 2,000 customers who buy from her directly online. But she is stuck...
by Jeff Slater | Oct 24, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Snoo solves a problem for new parents. It is a smart crib that gently rocks and sways a newborn. It provides white noise for the room that helps the child calming fall back asleep. The MIT team who created this product started with a specific problem. The founders...
by Jeff Slater | Oct 17, 2016 | Marketing Advice, Marketing People, Personal Stories
After a few hours of phone screens, a mid-west company flew several candidates to their headquarters. The job seekers had a full-day of interviews talking to various executives and managers within the organization. Each of the three finalists spent at least ten hours...
by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
by Jeff Slater | Oct 3, 2016 | Interesting Brands, Marketing People
James runs a bike shop in a small mid-western town. It is a small business that he started from scratch because he loves all things about bikes. Since he didn’t have any knowledge of business, he thought he’d create a shop that he would want to come to if he were a...
by Jeff Slater | Sep 23, 2016 | Marketing People
Belkin’s CMO, Kiernan Hannon believes that the idea of turning over a new product launch in just one person’s, or even several people’s, hands until market-ready is unthinkable. He observed that in too many companies, there is a concentration of...
