by Jeff Slater | Jun 1, 2016 | Marketing Advice, Marketing Books, Marketing People
Brands that have a purpose meaning and value rarely endure by doing nothing. For just ten years, from 1985-1995, Bill Watterson illustrated an imaginative world that captivated my daughters and me. There was genius in every panel. We laughed. We cried. We loved being...
by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
by Jeff Slater | May 16, 2016 | Marketing People, Marketing Start Ups
There are eighteen billion glass bottles of wine filled every year by wineries throughout the world. That means that there are eighteen billion bottles that will soon be emptied and need a home. Some make it to glass recycling facilities but many end up in landfills....
by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | Apr 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
No one enjoys renting a tuxedo for a special occasion. I think this is a universal truth. In 2013, Andrew Blackmon and Patrick Coyne, longtime friends who, while preparing for Andrew’s wedding in 2011, saw an opportunity to offer men an alternative to traditional...
by Jeff Slater | Apr 13, 2016 | Marketing Advice, Marketing People, Marketing Start Ups
Gail wanted to buy an expensive set of golf clubs online for her husband Kevin as an anniversary gift. She wanted to talk to someone who could provide some unbiased information and help her find the right brand. Imagine if she could be connected to brand advocates or...
