by Jeff Slater | Feb 24, 2016 | Marketing Advice, Marketing People, Personal Stories
You get the question all the time. What do you do for a living? It is inescapable. Although I never define myself by what I do, still our jobs are a big part of life story. You can’t avoid it. “I am a proud member of the marketing community.” I say it proudly even...
by Jeff Slater | Feb 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
It started with a desire by two Swedes to spread a little happiness through an everyday object. Their theory was simple: Socks = Happy. Enter Mikael Söderlindh, the CEO of Happy Socks who worked in advertising for a decade and his buddy Viktor Tell. They wanted to...
by Jeff Slater | Feb 17, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Bill, Judy, and Bobby Edwards have a business based in St. George, Utah. Their tagline is Poop Better™. I’m not kidding. They are the inventors of the Squatty Potty, a stool designed to help you eliminate stools. It all began when Judy had some problems with...
by Jeff Slater | Feb 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Could you wait two years for a knife that is only made for you? Apparently Luke Snyder and David Van Wyk from Bloodroot don’t mind that you have to wait 41 months to buy a knife for $575. They are making it just for your hand. In this world of instant, microwave...
by Jeff Slater | Feb 12, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Having a problem helps if you want to start a business. Your problem can allow you to understand the gaps in a category without a lot of fancy market research. You have insights that are first-hand and clear. Yeti brand coolers is a perfect example of this phenomena....
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
