by Jeff Slater | Dec 2, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Everyone tells Mary that her cheesecake is so good, she should sell it to the local neighborhood gourmet specialty store. Paul makes an unbelievable Bloody Mary with a secret mix that he concocted, and his brother wants him to market it to Trader Joes or the local bar...
by Jeff Slater | Nov 6, 2015 | Marketing Advice, Marketing People, Personal Stories
Marketers who genuinely understand how marketing works put help first in their relationships with their target audience. They move away from selling to serving. They shift to being useful and away from annoying. They understand that customers don’t buy from business’...
by Jeff Slater | Oct 28, 2015 | Marketing Books, Marketing People
I first learned about Bernadette Jiwa’s work from Seth Godin. He referenced her TedX Perth speech in a blog post a few years ago when she spoke about The Secret to Spreading Ideas. I have been captivated by her writing and ideas since that first encounter....
by Jeff Slater | Oct 23, 2015 | Interesting Brands, Marketing Advice, Marketing People
So many businesses do the same type of work. Whether you are an accountant, dentist or a moving company, there are plenty of competitors doing what you do. Finding a meaningful way to connect emotionally with customers, can be a powerful tool to differentiate...
by Jeff Slater | Oct 21, 2015 | Marketing Books, Marketing People
What really motivates a consumer? A furniture polish company was having trouble from a new, aggressive competitor. The competitor’s product used an anti-static material to clean the dust off of furniture. In their ads, the competitor claimed that the traditional...
by Jeff Slater | Oct 7, 2015 | Advertising, Marketing Advice, Marketing People
A reputation for a brand is the coin of the realm. It is the permission a customer gives your business to speak to you. It captures the trust you have in a company, a product or a particular brand. Imagine what Mathias Muller, Volkswagen’s new CEO has on his to-do...
