by Jeff Slater | Aug 21, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
For the first five years of our business, my wife and I didn’t go too far outside of the family for business advice. We had financial and legal assistance, but at some point, we started to realize how much we didn’t know about all sorts of things. As a small business,...
by Jeff Slater | Aug 19, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
One of the joys of marketing is that I get to work with and meet some extraordinary people. A graphic designer who I have known for years, Jeff Lawson from Cowan Studios told me about a new business he and I friend were creating. Called Perfectly Afflicted, the...
by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
by Jeff Slater | Jul 29, 2015 | Marketing Advice, Marketing People
I had an opportunity to reconnect with a brilliant marketing professional, I deeply admire. His work has been a model of inspiration for me. His inventiveness is a source of laughter and insight that is rare in this cut and paste world. Tom is an original who has...
by Jeff Slater | Jul 15, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
You are late for a meeting in town. You struggle to find a parking spot on the street. You realize you don’t have any change. Then you notice the sign on the window. “We have change for the meters if you need it.” How easy is that? Yet, the default setting for...
by Jeff Slater | Jul 13, 2015 | Marketing Advice, Marketing People, Personal Stories
Lisa Gross missed out on some important experiences like cooking with a grandparent, who could tell stories about life in the old country while sharing a classic recipe from back home. It was this gap that helped her create an inspired business idea called League of...
