by Jeff Slater | Jul 3, 2015 | Interesting Brands, Marketing Advice, Marketing People
Businesses need to grow. Like anything that stands still, it loses energy if it isn’t moving forward. Owners, general managers and sales managers have to find ways to connect to new prospects, in new geographies or at different parts along the value chain. You...
by Jeff Slater | Jun 26, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Whole Foods, a brand I greatly admire, feels a challenge in their markets and in the stock market. Their growth isn’t what it was, and they often have to overcome the burden of the ‘whole paycheck’ image. So they recently announced that they would offer a new type of...
by Jeff Slater | Jun 24, 2015 | Marketing Advice, Marketing People, Personal Stories
No one wants to be called a dummy. Today every brand needs to have a public spokesperson for media interviews. They need to be trained and capable of consistently answering the media’s questions. However, managing your brand’s reputation requires something different...
by Jeff Slater | Jun 19, 2015 | Interesting Brands, Marketing Advice, Marketing People
Imagine a retail clothing store that reacts to trends within days instead of quarters? What can your business learn from Zara, and the brilliant retailer, Amancio Ortega? Ortega is said to be worth $72 billion dollars and just behind Bill Gates as world’s richest...
by Jeff Slater | May 29, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Brands are in a fight for attention. They need to go beyond collecting reams of data to understand how a consumer engages with a product or service. Big data doesn’t trump emotions and values. You can’t just talk about features of your product anymore. At the...
by Jeff Slater | May 20, 2015 | Marketing Advice, Marketing People
How are you being helpful to your clients and customers? Is your marketing philosophy focused on being useful and solving their problems or is it focused on your internal needs as a business? The helpful marketer knows that when you provide value to customers,...
