by Jeff Slater | Oct 13, 2014 | Marketing People, Personal Stories
This past week, I got to host Nomacorc’s 5th Wine Marketing Exchange event. We developed this series, held twice per year in California to bring interesting marketing speakers, insights and ideas to the wine marketing community. Our theme this time was “Storytelling:...
by Jeff Slater | Sep 13, 2013 | Marketing Advice, Marketing People
In Eric Ries’ book LEAN STARTUP, he promotes an idea that is incredibly valuable for startups and more mature businesses. The MVP or minimal viable product allows you to get a product in front of customers as quickly as possible to test your hypothesis. “The MVP...
