by Jeff Slater | Aug 16, 2020 | Branding Issues, Foodpreneurs, Marketing People
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while...
by Jeff Slater | Aug 11, 2020 | Marketing Advice, Marketing People, Personal Stories
Stop Calling Me A Human Resource My head exploded last Thursday. A new prospect reached out to me for some help with a marketing project. Robert spent an hour talking about his human resources as if they were assets he picked up through Amazon. By the end of...
by Jeff Slater | Aug 4, 2020 | Marketing Advice, Marketing People
“You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach...
by Jeff Slater | Aug 2, 2020 | Marketing Advice, Marketing People
Over the last week, my interest has been piqued twice about the topic of resume versus eulogy virtues. Resume virtues are the successes you bold in your resume, while eulogy virtues are what someone will say when you are gone. David Brooks, the NY Times opinion...
by Jeff Slater | Jul 23, 2020 | Marketing Advice, Marketing People
Is your instinct to feel threatened or to assume the best intentions? Last week I read an email from a client. I thought he was angry. What happened? The other day after I listened to the voice message a few days ago from a copywriter who was working with me, she...
by Jeff Slater | Jul 2, 2020 | Foodpreneurs, Marketing Advice, Marketing People
How would someone outside of your industry market their products? How might Disney, Starbucks, or Mcdonalds enter your category with their type of unique approach to marketing? What does it mean to think like a disruptive marketing professional? For example, how would...
