by Jeff Slater | Jun 30, 2020 | Marketing Advice, Marketing People, Personal Stories
One of the benefits of having four decades of marketing experience is that you can share what you have learned. Coaching involves being vulnerable and explaining what you know from your screw-ups as well as successes. A truly great coach, like my friend Bob Stapleton,...
by Jeff Slater | Jun 21, 2020 | Marketing Advice, Marketing People
When my friend and marketing thought-leader, Mark Schaefer, urged me to speak with Zak Stahlsmith at ApexDrop about micro influencers, I listened. Zak was inspired to start his influencer marketing agency after reading Mark’s book Return On Influence. Zak and I...
by Jeff Slater | Jun 14, 2020 | Foodpreneurs, Marketing Advice, Marketing People
The 6000 Project – A Sparkling Marketing Idea My friend Reka, who lives north of Venice, Italy, had a Prosecco problem. 6000 bottles without a home. She and her husband Pier, who own Sfriso Winery, had a 6,000 bottle order of Prosecco canceled just as Italy started to...
by Jeff Slater | Jun 9, 2020 | Marketing Advice, Marketing People, Personal Stories
I love to write about companies that solve one of my challenges. And, when they delight me, it makes me even happier. This post is the story of Vanessa and Nate Quigley who started their business called Chatbooks in 2014. Their mission is to strengthen families. But...
by Jeff Slater | Jun 4, 2020 | Marketing Advice, Marketing People
One of the most valuable marketing lessons I learned happened when I was snapping into a Slim Jim in 1994. As VP of Marketing for GoodMark Foods, we owned a portfolio of snack food brands, including the iconic Slim Jim and several other brands in the meat snack...
by Jeff Slater | May 31, 2020 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Bringing A Digital Lens to Wine Industry About ten years ago, as I plunged into the wine industry, I needed education about wine marketing. I knew what wine I loved to drink – but had zero involvement in the industry except as a consumer. My passion for wines...
