by Jeff Slater | May 19, 2020 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
Here is a small idea I love—a supermarket of small brands for home delivery. Imagine dedicating a business to up and coming food brands. No big guys allowed. Just focus on new products from foodpreneurs. In the UK, Mighty Small has started an online supermarket to...
by Jeff Slater | May 10, 2020 | Marketing Advice, Marketing People
My brother Mitch knows a lot of creative people who love Bruce Springsteen, The Mets and great bourbon. I enjoy getting introduced to his friends, especially when they also love marketing like me and know a lot about e-commerce. One of Mitch’s close friends is...
by Jeff Slater | May 7, 2020 | Marketing Advice, Marketing People, Personal Stories
You do not need a crystal ball to see the canceled events like tradeshows, sports events, and concerts in every location through America. It will be a long time before these crowded activities return. Think about who is affected by this shift? Well, for one – my...
by Jeff Slater | Mar 31, 2020 | Marketing Advice, Marketing People, Personal Stories
Britt Carter has been a trusted advisor, colleague, and friend since 1994. I learned the art of public relations and reputation management from this calm and thoughtful human being. His superpower revolves around crisis management and the subtle art of earned media....
by Jeff Slater | Mar 15, 2020 | Marketing Advice, Marketing People, Personal Stories
I don’t envy the CEO of any company. It is an incredibly difficult position that requires the ability to juggle nitpicky board members, demanding shareholders, emotional employees, and cranky customers. With countervailing concerns and conflicting objectives,...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
