by Jeff Slater | Jun 2, 2019 | Interesting Brands, Marketing Advice, Marketing People
When you are struggling with a complicated business or marketing challenge, where do you go for help? Last week I got to participate in a Wisdom Counsel organized by my friend Danny Rosin and led by Rob Lowe, whose GIVING BACK PODCAST focuses on non-profits. I met Rob...
by Jeff Slater | May 9, 2019 | Marketing Advice, Marketing People
As Chief Listening Officer for my marketing company, my job is to pay attention. I don’t like to be busy taking notes during important meetings and trying to summarize action items or next steps. I want to practice what I call aggressive listening. But, like most of...
by Jeff Slater | Apr 30, 2019 | Marketing Advice, Marketing People, Personal Stories
Have you been watching the incredible James Holzhauer on Jeopardy? He is a professional gambler and has won over a million dollars including all of the top single-day amounts for one game. I think his one-day record is $130K. During the interviews, he talked about a...
by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
by Jeff Slater | Apr 11, 2019 | Marketing Advice, Marketing People
The successful marketer is helping a narrow and specific community to achieve their goals. He isn’t trying to save the world but is trying to help one person make something happen by painting one picture. He is visualizing a future state with bright and vibrant...
by Jeff Slater | Mar 28, 2019 | Marketing Advice, Marketing People
I watched the HBO documentary about Elizabeth Holmes and the Theranos debacle. The Inventor: Out for Blood in Silicon Valley was inspired by John Carreyrou’s Bad Blood expose in The Wall Street Journal. This was a powerful blood story with an important lesson for...
