Six Ways to be Noticed

Six Ways to be Noticed

Getting noticed by an audience keeps getting more difficult every year. There are only a few ways where marketers can get someone to pay attention to a message. And the critical word is PAY because attention is in limited supply. To get someone to listen, read or...
Accelerator and Brake

Accelerator and Brake

Frequently businesses are started by two people who complement each other’s skills. As a result, they may be friends or business associates but finding someone to work with allows the burden of starting a company to be shared. When my wife and I started working...
Round Hot Dogs

Round Hot Dogs

If your business has competitors who make products just like everyone else, how will anyone notice you? What’s makes your products different? What story can people tell about your “hot dog” versus everyone else? Imagine round hot dogs. Consider the conversations and...
Band-Aids on Broken Bones

Band-Aids on Broken Bones

Simon’s business was founded four years ago to focus on an industry he knew well having worked in it for more than a decade. As an IT professional, he thought he understood their challenges through his experiences and the work he did every day. His business exposure...