A Culture of WE, not I

 A Culture of WE, not I

How do your employees talk about their work? Do they say, “I do this or I do that” or, are they speaking about “we”? Organizations who use WE more often than I tend to be more process oriented and collaborative environments. They depend on team effort and...
Unlocking Stories

Unlocking Stories

Inside the hearts and minds of your associates at your company, are stories about what your brand does to help your clients. They know they provide value and feel good about their work. The challenge is that these stories are locked up insides waiting to be set free....
Marketing Magnets

Marketing Magnets

What attracts potential clients to your front door or website? How do you pull people toward you with valuable information that helps them do their job, succeed in their mission or make their dreams come true? Magnets are the tactics that make up the mix of marketing...