by Jeff Slater | Jun 30, 2019 | Marketing Advice, Marketing Start Ups
Simon’s business was founded four years ago to focus on an industry he knew well having worked in it for more than a decade. As an IT professional, he thought he understood their challenges through his experiences and the work he did every day. His business exposure...
by Jeff Slater | Jun 27, 2019 | Branding Issues, Marketing Advice, Marketing Start Ups
Often, you’ll receive an email from a company that screams; we are so boring that we didn’t bother to do anything imaginative to grab your attention. This bland approach telegraphs that you didn’t care enough to create something imaginative that connects with me on a...
by Jeff Slater | Jun 25, 2019 | Marketing Advice, Marketing Start Ups
How do your employees talk about their work? Do they say, “I do this or I do that” or, are they speaking about “we”? Organizations who use WE more often than I tend to be more process oriented and collaborative environments. They depend on team effort and...
by Jeff Slater | Jun 18, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
TemperPack is a $25 million-dollar company with more than 300 employees based in Richmond, Virginia. The founders, Brian Powers, Charles Vincent, and James McGoff, saw a pain point that they thought they might be able to heal. They wondered if they could kill...
by Jeff Slater | Jun 6, 2019 | Marketing Advice, Marketing Start Ups
Marketing and sales are different animals but are part of the same process and ecosystem. Together they fit nicely under the common phrase of a lead generation journey. The goal of plotting a journey is to gain agreement on a process and find quality leads and to...
by Jeff Slater | May 28, 2019 | Marketing Advice, Marketing Start Ups
Inside the hearts and minds of your associates at your company, are stories about what your brand does to help your clients. They know they provide value and feel good about their work. The challenge is that these stories are locked up insides waiting to be set free....
