by Jeff Slater | May 2, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
During my career, I have launched many brands, products, and even a few companies. Some patterns emerge with each of those experiences. I have learned some powerful lessons. This list of nine reasons why your product will fail is not complete but should help frame the...
by Jeff Slater | Apr 18, 2019 | Marketing Advice, Marketing Start Ups
The MVP or minimal viable product is a term coined by Eric Ries in The Lean Startup. But the notion of a minimal viable audience belongs to Seth Godin. He uses it to remind marketers how important it is to create a product for a specific group of people who share a...
by Jeff Slater | Apr 9, 2019 | Marketing Advice, Marketing Start Ups
I’m working on a project to help a client start a new B2C business. The category is new to me so I am knee-deep in market research. I’m learning critical lessons each day about an industry that I know little about and am researching with my eyes wide open. I’m...
by Jeff Slater | Apr 7, 2019 | Marketing Advice, Marketing Start Ups
This is a guest post by Lucy Reed from Gigmine. You can create a beautiful e-commerce store with a fantastic product, but without customers, your business will fail. That’s why no matter what type of e-commerce store you run, your shoppers need to be your top...
by Jeff Slater | Mar 31, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
When my friend Bob Stapleton asked me if I would speak to a group of budding entrepreneurs he was coaching through LaunchCary, I jumped at the opportunity. Bob is one of those rare human beings who seems to be a nexus of community, compassion, and connection. I was...
by Jeff Slater | Mar 26, 2019 | Marketing Advice, Marketing Start Ups
One of my 2019 projects involves solving a complex challenge for a client. I knew that I could come up with a lot of exciting options, but I wanted to ensure that I had a ‘devil’s advocate’ on the review team who would keep challenging my approach, my idea and my...
