by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 7, 2019 | Marketing Advice, Marketing Start Ups
I like to focus on strategic marketing challenges. But I also enjoy getting my hands dirty in marketing tactics. The following are three tactical tips that might pair well with your marketing efforts, help you get noticed and enhance how you connect with new...
by Jeff Slater | Feb 26, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
What if instead of buying a plastic bottle of soap, dishwashing liquid or laundry detergent, you got a refill delivered to your front door? And what if that product was made without harsh chemicals but was still effective at cleaning? Say hello to cleancult. They want...
by Jeff Slater | Feb 17, 2019 | Foodpreneurs, Marketing Advice, Marketing Start Ups
For many years, my wife and I marketed our brownies in the freezer case of national grocers like Publix, Wegmans and Kings Supermarkets. Since Rachel’s Brownies didn’t have preservatives, we used the freezer to preserve freshness. We learned that it is...
by Jeff Slater | Jan 31, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
1. Every company tries to do too much. Do less. Become more focused. Go deep into one industry or serve a narrow set of consumers or customers. Say no to tangents that distract you and your organization. 2. Dig deeper into understanding what business you are in. Are...
by Jeff Slater | Jan 15, 2019 | Marketing Advice, Marketing Books, Marketing Start Ups
There is a misconception about what is marketing and when you should turn it on. Like raising a child, marketing is a daily activity and it never ends. Marketing isn’t something that you add to your business. It is the everyday activity of what you say to your...
