by Jeff Slater | Jan 10, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
If you moved to a new city, you might not know anyone. How will you feel welcomed? How would you find a community of new friends? Somehow, you’ll need to make friends. If you are into yoga or bowling, you might find a place where others are hanging out who like to...
by Jeff Slater | Jan 8, 2019 | Marketing Advice, Marketing Start Ups
An email popped up in my inbox yesterday from a friend who is starting a new business. She was so excited about the prospects of using her expertise to help create value in a specific industry with her services. She came up with a cool website with hip graphics and a...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
by Jeff Slater | Nov 13, 2018 | Marketing Advice, Marketing Start Ups
When two friends took a surfing trip, they were inspired to solve the problem with plastics in the ocean. As a by-product, they built a business. Alex Schulze and Andrew Cooper went to Bali in Indonesia to surf in what they expected to be pristine waters. When they...
by Jeff Slater | Oct 23, 2018 | Marketing Advice, Marketing Start Ups
Customers or Employees Joann felt the need to prioritize who came first between her customers or employees, she chose her employees. Her business is a mid-size supplier to restaurants and other foodservice accounts. Her belief isn’t based on ignorance of the...
by Jeff Slater | Oct 14, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
What if you could activate people locally to promote your brand via social media? How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your...
