by Jeff Slater | Oct 14, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
What if you could activate people locally to promote your brand via social media? How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your...
by Jeff Slater | Sep 27, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Suddenly we are reading the obituary of the plastic straw. RIP. As a single-use plastic product, a focus on this seemingly innocuous product came from a viral 2015 Olive Ridley sea turtle with a plastic straw stuck in its nose. Coupled with the “Strawless in Seattle”...
by Jeff Slater | Sep 25, 2018 | Marketing Advice, Marketing Start Ups
Change collides with resistance at most businesses. That’s why incremental marketing thinking is helpful. When you want to move your organization from an analog/paper approach to a one that is digitally transformed, that’s a lot of heavy lifting. Managers get...
by Jeff Slater | Sep 11, 2018 | Marketing Advice, Marketing Start Ups, Personal Stories
If you polled employee across a wide swath of companies and asked for one thing, they would like to see changed, having fewer meetings would rise to the top of everyone’s list. Let’s face it, most meetings suck. People complain about how most meetings are...
by Jeff Slater | Sep 2, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Here is a short list of things I used to do. I used to go to the bank to take out cash from my account. I used to go to the pet store to buy litter and cat food. I used to get two newspapers delivered to my house. I used to go to a store and bring home VHS tapes that...
by Jeff Slater | Aug 26, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups
Gallup has identified the top traits of entrepreneurs in a recent survey. Inc Magazine has a great article about these qualities as it relates to their Inc 5000. In 1985, when my wife and I were building our bakery business, we too were chosen to be on Inc Magazine’s...
