by Jeff Slater | Nov 17, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Experiential marketing is an important approach to bring a brand to life and to create an emotional bond. Imagine going into a shoe store who doesn’t sell shoes. Instead, you can try on every style and type available and experience the brand. But if you want to buy,...
by Jeff Slater | Nov 15, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
Are you testing every aspect of your marketing efforts? If you send out emails, are you testing different subject lines to see which gets opened the most? A simple A/B test can increase the number of people who read your email and the test is free. Are you testing...
by Jeff Slater | Nov 6, 2017 | Marketing Advice, Marketing Start Ups
One of the services I offer clients is small business marketing coaching. It allows me to work with early stage start-up businesses who focus on creating their products or services, not thinking about how customers will learn about their brand. Marketing rarely makes...
by Jeff Slater | Nov 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Dog owners who leave their pets at home during the day are worried. Do their pets feel stressed being locked up inside? What type of anxiety builds up when their dogs can’t play and release their frustration? What if there was a way to manage the dog’s anxiety...
by Jeff Slater | Oct 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How can you use Amazon’s reach as a core part of starting a food business? Madeline Haydon from Seattle, Washington was lactose intolerant but loved coffee. The choices for creamers for her coffee was filled with sugars and things she didn’t want in her cup of morning...
by Jeff Slater | Oct 6, 2017 | Marketing Advice, Marketing Start Ups
Like you, I love the mute button on my remote. I get to silence the commercials when I’m watching live TV like a news show. I hate interruptions. As a marketer, you want customers to pay attention to your message. You want to be heard, listened to and have your...
