by Jeff Slater | Oct 4, 2017 | Marketing Advice, Marketing Start Ups
Sheila has a new business selling online jewelry. Her craft is evident when you see the unusual combinations of materials she puts together and she is confident there are people who will buy from her. She hired me to advise her about marketing. I didn’t tell her what...
by Jeff Slater | Oct 2, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
I’m preparing to give some speeches later this fall to some trade associations and thought I’d share a few highlights from my presentation. I’m speaking to folks with a range of marketing knowledge and expertise in the world of marketing. Here are five of those key...
by Jeff Slater | Sep 27, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
The following ten examples are unexpected marketing ideas that leave your customers with an emotional connection to you and your brand. They have a modest connection to what you sell. They have everything to do with how your customer will feel. A bookstore that won’t...
by Jeff Slater | Sep 25, 2017 | Marketing Advice, Marketing Start Ups
I don’t like to think outside of the box. As a marketing guy, I get asked for “out of the box ideas”, and I must push back. Why don’t we figure out what our box is first (category rules, brand standards, guidelines, value proposition, vision, etc.) before...
by Jeff Slater | Sep 15, 2017 | Marketing Advice, Marketing Start Ups
Conducting market research is a key component of marketing. Without an empathetic understanding of who you are marketing to, the world they live in, and what they care about, your efforts can easily miss the mark. But getting to know your customers first-hand can be...
by Jeff Slater | Sep 4, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Have you ever brought home a bottle of wine and found that you didn’t like it – but you powered through it because you hate to waste it? Vinebox has a new idea. What if you could receive a sample glass that enabled you to taste before you buy the bottle? Flaviar.com...
