by Jeff Slater | Sep 1, 2017 | Foodpreneurs, Marketing Start Ups
When we think of organic farming, we think of pesticide-free land that provides the best produce. But there is one problem. Distance. When you buy organic foods, you may be purchasing it far from the farm. If you live in a city like New York, farmland is hard to find...
by Jeff Slater | Aug 25, 2017 | Marketing Advice, Marketing Start Ups
If I told you that you could spend $100 and get a customer worth $10,000 – wouldn’t you be interested? Why are so many businesses unsure what a customer is worth to them? Instead of knowing these numbers with precision, most business shrug and say I don’t know. How...
by Jeff Slater | Aug 21, 2017 | Advertising, Marketing Advice, Marketing Start Ups
Marketing plans shouldn’t be complicated. For most small to mid-sized businesses, marketing plans can be a page or two with a few essential pieces of information. A marketing plan is a road map telling you a little about where you are, where you are headed and how you...
by Jeff Slater | Aug 16, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
As a marketing consultant, my days are spent working with clients to help them get the most value out of their marketing investments in their brands. As a guide, I work hard to make certain that activities fit with our strategic plans and don’t take us off course. My...
by Jeff Slater | Aug 14, 2017 | Marketing Advice, Marketing Start Ups
Startup entrepreneurs face a huge challenge when they get up to the starting line, put their feet into the blocks and wait for the race to begin. Then they ask the question… Now what? How can I reach millions of people with my idea? How will anyone find my...
by Jeff Slater | Aug 2, 2017 | Advertising, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
While we are all busy snapping and posting photographs on Instagram, TouchNotes is a service that allows you to send postcards from your phone using that very same photo. The service has been around since 2008, but I just learned of it through an ad on TV and then by...
