by Jeff Slater | Jul 24, 2017 | Foodpreneurs, Marketing People, Marketing Start Ups
When Gail Becker’s young boys received a diagnosis of having celiac disease, she started to purchase every gluten-free product in sight. The problem she found was that they still were laced with fat, sugar and often unhealthy ingredients. She became inspired to create...
by Jeff Slater | Jul 19, 2017 | Marketing Advice, Marketing Start Ups
A few months ago, I had an inquiry to do some coaching with a woman who was struggling to decide if she should start a business or accept a job. She reached out to me because she was a regular reader of my blog and thought that I’d have a helpful perspective. She knew...
by Jeff Slater | Jun 30, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
When I got my first job sometime after graduate school, I had an office where I sold advertising space for a magazine called House Plants & Porch Gardens. I think I lasted about six months, but it was an eye-opening experience. They put me in an office with a...
by Jeff Slater | Jun 23, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
In most situations, we don’t help our customers by offering them more choices than they need. We make deciding more difficult. When attention is the most important thing a potential client or customer can give us, we don’t want to make it hard for them to act. Imagine...
by Jeff Slater | Jun 19, 2017 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you want to understand what is important to most companies, check out their dashboard. They may be looking an inventory turns, days sales outstanding or orders for this period versus their plan. But rarely do you find customers’ happiness monitored with precision....
by Jeff Slater | Jun 7, 2017 | Marketing Advice, Marketing Start Ups
A former colleague asked me if we could have lunch so he could pick my brain about marketing his new business. Since I got to eat at Boondini’s, my favorite Raleigh sandwich joint, how could I resist? (Get the half chicken salad sandwich on toasted sunflower seed...
