by Jeff Slater | Mar 24, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I recently wrote about two food products that intrigued me – Halo Top Ice Cream and Beyond Meat. Their stories caught my attention, and they both had approaches to marketing that offered distinctively different promise. Since I hadn’t tried either product, I felt like...
by Jeff Slater | Mar 17, 2017 | Interesting Brands, Marketing Start Ups
When Danit was getting married, she was shocked at how much her flowers would cost for her special day. She knew that flowers could last from 3-14 days, so she was curious if someone else was getting married that same weekend and perhaps they could share arrangements....
by Jeff Slater | Mar 10, 2017 | Marketing Advice, Marketing Start Ups
I spent some time with some entrepreneurs who were starting different businesses from software to soft serve gelato. They were all in the early phases of launching, and they asked me to speak to them about what marketing is and isn’t. The following are some of my...
by Jeff Slater | Mar 1, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
How would you create a Costco for millennials? 3-year old startup Boxed is like a warehouse club in your pocket. For those who don’t want to spend hours shopping, download the app and pick what you need and the products arrive at your door within a day or two. Often...
by Jeff Slater | Feb 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Facebook advertising is the greatest thing since sliced bread, especially if you eat a gluten-free diet. The power of this medium to micro-target an audience has reach levels that most marketers can’t avoid any longer. The ability to deliver a message for awareness,...
by Jeff Slater | Feb 22, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I had the privilege to visit and meet with several non-profit organizations this past week to offer some marketing advice and counsel. I left each conversation with more insight, inspirations, and ideas from the remarkable work that they create on a shoestring budget....
