by Jeff Slater | Feb 6, 2017 | Marketing Advice, Marketing Start Ups
The conventional way to enter an industry is to do what everyone else is doing. How would you enter the mattress business and differentiate your brand? Here are some facts: There are 600 mattress companies, Temper-Sealy does $3B in sales, 47% of mattresses sell in...
by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Jan 27, 2017 | Marketing Advice, Marketing Start Ups
Getting your car fixed has traditionally come with a big shot of testosterone. Think car mechanic, and you think of men with dirty hands talking car talk that is intimidating to many people and especially women. So the notion of a female-focused auto shop is a...
by Jeff Slater | Jan 23, 2017 | Marketing Start Ups
An accountant who just opened his doors needed help and guidance to begin to market his services to other businesses. He has all the subject-matter qualifications required to hang up an accounting services shingle and get started. His office was stocked with desks,...
by Jeff Slater | Jan 16, 2017 | Marketing Advice, Marketing Start Ups
Henry Ford made one car model in 1908, and he sold 1,700 cars. Then he decided to add three more types of cars in the next years, and he sold 1,690 cars. He started to think about driving toward simple. Ford noticed that sales in total declined during those subsequent...
by Jeff Slater | Jan 13, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
I heard a TV commercial that promoted an art term that was unfamiliar to me – sofa sized painting. They were selling oil paintings based on a different set of dimensions- filling an empty space in in a living room and specifically over the sofa. I studied art history...
