by Jeff Slater | Nov 18, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When Andrea Sreshta and Anna Stork were challenged to come up with a product to help the Haitians immediately following the earthquake, a light bulb went off. Food, water, and shelter were the obvious areas that help was needed. But what about light? How could they...
by Jeff Slater | Nov 7, 2016 | Marketing Advice, Marketing Start Ups
Marketing can be like a train ride with many stops. The first stop along the route is obvious, and you never want to get off there. Disruptive marketers continue with the ride until they get somewhere new and distinct. During several months of interviews with...
by Jeff Slater | Nov 4, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I can’t recall the last time I saw a dog sneeze, but I imagine it happens. Dog allergies, really? While wandering through a farmer’s market in Kailua Beach early Sunday morning, we stumbled upon a booth selling special foods for dogs with allergies. What a perfect...
by Jeff Slater | Oct 28, 2016 | Marketing Advice, Marketing Start Ups
I have been consulting with several small and mid-sized business since launching The Marketing Sage Consulting in July. One of the most frequent pieces of advice I share is an idea I think of as marketing to 10 people. It is a simple way, especially for startups, to...
by Jeff Slater | Oct 26, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
How can you get fans of your brand (or company or country) to promote all the benefits of what you have to offer? How about a phone number? The Swedish tourist bureau decided to get a phone number for the country. When you call it, you are put through to a random...
by Jeff Slater | Oct 24, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Snoo solves a problem for new parents. It is a smart crib that gently rocks and sways a newborn. It provides white noise for the room that helps the child calming fall back asleep. The MIT team who created this product started with a specific problem. The founders...
