by Jeff Slater | Oct 21, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Start Ups
A friend introduced me to Organic Transit, a company based in Durham, North Carolina. They make a solar powered bicycle that has a closure surrounding it making it look like a mini-car. You pedal this device like a bicycle but the solar panel charges a battery and it...
by Jeff Slater | Oct 10, 2016 | Interesting Brands, Marketing Start Ups
Many great movements in history started very small. Often with a handful of people. Some movements remained tiny; some grew, and some traveled the world. But what they all have in common, is that the movement once fit around a kitchen table. Building a movement behind...
by Jeff Slater | Oct 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Why dilute expensive whiskey with ice when you can chill it with a cube of frozen soapstone? When a group of entrepreneurs suffered from having their expensive whiskey diluted with ice cubes, they knew they had to fix a problem. They took a commodity and made it into...
by Jeff Slater | Sep 28, 2016 | Foodpreneurs, Marketing Start Ups, Personal Stories
Over the last few months, I interviewed ten owners of small to mid-sized food and beverage companies to learn more about their marketing efforts. Some companies are in their first year while others are in their second decade. Having built a food business with my wife,...
by Jeff Slater | Sep 26, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Among shelves filled with fancy water with the essence of lavender, vitamins or from deep below the ground in Bora Bora, is a water named Fred. Fred. Instead of gorgeous graphics or elegant bottle shape is a flat, flask-like product that is disruptive by being –...
by Jeff Slater | Sep 9, 2016 | Foodpreneurs, Marketing Start Ups
I am honored to be speaking today at the North Carolina Specialty Foods Association. This is an organization of small to mid-sized companies who gather to share best practices for selling high-quality specialty foods from barbecue sauce to burrata cheese. My friend...
