by Jeff Slater | Feb 13, 2022 | Interesting Brands, Marketing Start Ups
This is no Jokr I’m still amazed when I click the buy button and the next day, a bright, red, and shiny toaster shows up at my front door. Amazon, and e-commerce in general, has stretched our imagination of what’s possible. So when I learned about Jokr – I thought,...
by Jeff Slater | Jan 16, 2022 | Marketing Start Ups
In 2007, Kenton Lee traveled to Nairobi, Kenya, after graduating college. He lived and worked at a small orphanage with some incredible kids. One day, he was walking down a dusty road with all the kids when he noticed a little girl in a white dress walking next to...
by Jeff Slater | Dec 21, 2021 | Marketing Start Ups
About a year ago, a man named Fred reached out to me through a mutual acquaintance for help to market his regular barbeque grill. Regular was his word. What’s a regular grill? I asked, “you know, like other grills.” I don’t typically work with...
by Jeff Slater | Dec 2, 2021 | Marketing Advice, Marketing Start Ups
Many small to mid-sized business owners make the mistake of putting half-hearted efforts into marketing their products and services. They do not have a well-defined marketing campaign. They often assume that random advertising snippets can transform their business and...
by Jeff Slater | Nov 21, 2021 | Marketing Start Ups
What does it take to make a dream come true? Guy Howard-Willis was an avid cyclist in New Zealand. He couldn’t shake a crazy idea that followed him for years. He committed to figuring out the path forward because he didn’t want to be that guy with a great...
by Jeff Slater | Nov 16, 2021 | Marketing Start Ups
When an immigrant comes to the U.S., they are often leaving behind horrific situations. They must start all over again and finding employment can be tricky. Frequently, many of those new will turn to cooking their native food for friends and family nearby. Shef, an...
