by Jeff Slater | Sep 9, 2016 | Foodpreneurs, Marketing Start Ups
I am honored to be speaking today at the North Carolina Specialty Foods Association. This is an organization of small to mid-sized companies who gather to share best practices for selling high-quality specialty foods from barbecue sauce to burrata cheese. My friend...
by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
by Jeff Slater | Aug 17, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
When a business is started, you want to get people to talk about you and amplify your message. Encouraging word of mouth is difficult because there are just so many products and services competing for attention. But what happens when you switch your focus from selling...
by Jeff Slater | Jul 22, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
In 1982 an emerging computer company was roaring onto the stage. Osborne computer had the world’s first “luggable” computer. It was portable, but it was so heavy at 26 pounds, that you didn’t just carry it – you hauled it around. But it was a leading computer...
by Jeff Slater | Jun 6, 2016 | Foodpreneurs, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business ....
by Jeff Slater | May 17, 2016 | Marketing Advice, Marketing Start Ups
It is often said that one of the key roles for any marketing team is to get leads through a pipeline or funnel. That doesn’t feel right to me. I think marketing should be nurturing relationships that evolve into leads. There is a big difference. We want to do...
