by Jeff Slater | Mar 30, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
I get questions from readers who are struggling to understand marketing. Many of those new to the profession, assume that there are a set of rules that if you follow them, will lead to marketing success. Tell me the rule of thumb on how much a brand should spend on...
by Jeff Slater | Mar 25, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Suze Yalof Schwartz was stressed. She worked with high fashion publications like VOGUE and Marie Claire. She felt as if she couldn’t be present in her day. She was running and checking off “to do” boxes. At the end of her day, she was exhausted and disconnected from...
by Jeff Slater | Mar 21, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
If you are thinking about starting a business, take an hour to consider is how you can help save people time. Uber is in the time-saving business, helping you to avoid the wait for a taxi to show up on a street corner. They leverage the “uber” availability of cars by...
by Jeff Slater | Mar 18, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Best practices means you are average. Better practices means that you are meaningfully different and standing out from the crowd. The marketing manager who follows best practices is doing her brand a disservice. Best practices mean you are following the category and...
by Jeff Slater | Mar 14, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
The groom is Keurig, an innovation that took the world by storm. It built a business based on a simple premise that making one great cup of coffee at a time meant something different within a household. I like a very dark roast; my spouse likes a milder blend. Selling...
by Jeff Slater | Feb 29, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine how difficult it would be to get around if you were in a wheelchair. Driving would become so much more complicated because cars were created for people who could use their legs to move between an accelerator and a brake. Then along comes Kenguru, the Hungarian...
