by Jeff Slater | Feb 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
It started with a desire by two Swedes to spread a little happiness through an everyday object. Their theory was simple: Socks = Happy. Enter Mikael Söderlindh, the CEO of Happy Socks who worked in advertising for a decade and his buddy Viktor Tell. They wanted to...
by Jeff Slater | Feb 17, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Bill, Judy, and Bobby Edwards have a business based in St. George, Utah. Their tagline is Poop Better™. I’m not kidding. They are the inventors of the Squatty Potty, a stool designed to help you eliminate stools. It all began when Judy had some problems with...
by Jeff Slater | Feb 12, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Having a problem helps if you want to start a business. Your problem can allow you to understand the gaps in a category without a lot of fancy market research. You have insights that are first-hand and clear. Yeti brand coolers is a perfect example of this phenomena....
by Jeff Slater | Feb 10, 2016 | Interesting Brands, Marketing Advice, Marketing Start Ups
Imagine having unlimited flights for one price? Think of Netflix in the air. All you can fly is an idea that is taking off in California through SurfAir. With 90 daily flights to 11 cities in California, this four-year-old upstart is disrupting air travel. If you are...
by Jeff Slater | Feb 8, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Koh Ohsedo, the founder of Blanc de Bleu Cuvee Mousseux created a very simple category of one. How could he own one specific occasion with his sparkling beverage? His target was weddings, and his approach was to focus on something blue, in your magical moment. Some...
by Jeff Slater | Feb 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Jars, boxes, and bottles sitting on a grocery shelf have a hard time laughing, crying or sharing emotions. They sit quietly all lined up in a row, tucked away, and waiting for someone to pay attention and to pop them into a shopping cart. These inanimate objects can’t...
