by Jeff Slater | Nov 16, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups, Personal Stories
As many of you know, my younger daughter Fanny won the Rachael Ray Great American Cookbook Competition. Her cookbook, Orange, Lavender & Figs, is being published in March 2016 by Atria, a division of Simon & Schuster. (You can preorder it here). Fanny wanted...
by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Nov 4, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
When a company is committed to their values, they have two choices. Make a product and try and layer on marketing after the fact. Or, build marketing into the very essence of what they sell. ReWrap is a company who can see the forest from the trees. Tremendous...
by Jeff Slater | Oct 19, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
When you think about marketing commodities like water, gasoline or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
by Jeff Slater | Oct 16, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I think I have read 10,132 entry level resumes in my career. Well, maybe not exactly but it feels that way. During my career hiring new talent, I’m often surprised at how poorly these resumes market the individual applying for a marketing job. When asked for advice,...
by Jeff Slater | Sep 21, 2015 | Marketing Advice, Marketing Start Ups
The customer ISN’T always right. The RIGHT customer is always right. This isn’t trivial but fundamental to all types of businesses. If you are serving all customers equally, then those who can provide your business or brand with profitable growth aren’t getting their...
