by Jeff Slater | Nov 16, 2021 | Marketing Start Ups
When an immigrant comes to the U.S., they are often leaving behind horrific situations. They must start all over again and finding employment can be tricky. Frequently, many of those new will turn to cooking their native food for friends and family nearby. Shef, an...
by Jeff Slater | Oct 21, 2021 | Marketing Start Ups
There may come a time when your small business has achieved a level of success that practically demands an expansion to maintain it. Whether your customer base has increased dramatically, you need extra hands or skills, or you have an opportunity that’s too good...
by Jeff Slater | Sep 30, 2021 | Marketing Start Ups
Starting a business is a great way to earn a living and connect with the community. But too many new businesses fail to get a good start, making it almost impossible to experience long-term success. If you are thinking about starting a local business consider the tips...
by Jeff Slater | Jun 27, 2021 | Marketing Start Ups
For almost a decade, I worked in the wine industry for Nomacorc, now Vinventions, a closure (cork) company. In the beginning, Nomacorc’s closures were made from traditional fossil fuel-based polymers and resins. As you can imagine, we were extremely sensitive to...
by Jeff Slater | May 23, 2021 | Marketing Start Ups
I admit to being skeptical when my daughter told me that when she travels for work or pleasure, she didn’t have to pay someone to walk and feed Walter (her collie) and take care of Olive (her cat). She has found a way to attract people to stay at her home and care for...
by Jeff Slater | Apr 4, 2021 | Marketing Advice, Marketing Start Ups
Somewhere around 1995, I spent a million dollars to create a website. Psychologists call this an escalation of commitment. My mother would have called it meshuggeneh. (Yiddish for crazy) In hindsight, I must have snapped – and not into a Slim Jim. In the 1990s,...
