by Jeff Slater | Aug 21, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
For the first five years of our business, my wife and I didn’t go too far outside of the family for business advice. We had financial and legal assistance, but at some point, we started to realize how much we didn’t know about all sorts of things. As a small business,...
by Jeff Slater | Aug 19, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
One of the joys of marketing is that I get to work with and meet some extraordinary people. A graphic designer who I have known for years, Jeff Lawson from Cowan Studios told me about a new business he and I friend were creating. Called Perfectly Afflicted, the...
by Jeff Slater | Aug 17, 2015 | Marketing Advice, Marketing Start Ups
Many of the requests I get for marketing advice require me to be a very good listener, to see patterns and to share simple, easy-to-follow solutions. One tactical approach that often comes up is the one hundred day challenge. It has been successful with a range of...
by Jeff Slater | Aug 14, 2015 | Marketing Advice, Marketing Start Ups
I was reminded today in a conference call with a client, how incredibly important it is for a start up to stay as close to customers as possible. My client is starting a food business and needed some counsel on how to get distribution into stores. Should he do it...
by Jeff Slater | Aug 7, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
Packaging is a real art form and vital for getting your product to be noticed. From marketing brownies, fresh squeezed juices, Cheerwine, Slim Jim and dozens of other products, I have learned a few tricks of the trade. Here are nine ideas to prevent the most common...
by Jeff Slater | Jul 31, 2015 | Marketing Advice, Marketing Start Ups
The most common question I get from readers and friends is how to start a small business. Starting is the really hard part. People expect some secret sauce that you spread across your forehead and suddenly, customers start to call. Ideas are easy to say, actions are...
