by Jeff Slater | Mar 11, 2021 | Marketing Advice, Marketing Start Ups
This is a guest post by Elizabeth Hines, a social media consultant about Clubhouse. Conversations about Clubhouse are everywhere right now, and the chances are that your business is looking towards it and seeing if it’s right for you. However, the question remains:...
by Jeff Slater | Mar 9, 2021 | Marketing Advice, Marketing Start Ups
A few years ago, I provided advice to a startup. The team was smart, they were diverse, and they had a brilliant idea. But they didn’t have any practical experience or street smarts. Fresh from business school, they had lots of conceptual notions that...
by Jeff Slater | Mar 4, 2021 | Marketing Start Ups
This is a guest post by Lauren Groff about small business marketing There is nothing easy about trying to get a small business off the ground. Whether promoting new product ideas, trying to make your first round of sales, or even trying to stay afloat, things can...
by Jeff Slater | Jan 14, 2021 | Interesting Brands, Marketing Start Ups
Lauren Siclare is the mother of two young children and one new business – Bucklebath. She realized how dirty and unsanitary her kid’s car seats and stroller were and that if she wanted them clean, she had to do it herself. There wasn’t an Uber-like service who, at the...
by Jeff Slater | Dec 29, 2020 | Marketing Start Ups
I had an inquiry to do some coaching with a woman deciding if she should start a business and become an entrepreneur in 2021 or accept a job. What are the pros and cons? She reached out to me because she was a regular reader of my blog and thought I’d have a...
by Jeff Slater | Dec 13, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Zeyad Moussa is a person blended from four cultural streams. He is a first-generation American. Dad is Egyptian. Mom is Saudi. And somewhere flowing through his veins is ginger root. His 2-oz Tulua Ginger Shots are produced using a cold-pressed method that keeps...